*Do you want to know what it is?
[It] is everywhere. It is all around us. (...) You can see it when you look at your window, or when you turn on your TV, you can feel it when you go to work, (...) when you pay your taxes. (...)
No one can be told, what [this] is.You have to see it for yourself. (...)
After this, there is no turning back.
You take the blue pill: (...) you wake up in your bed and believe whatever you want to believe.
You take the red pill: you stay in Wonderland and I show you how deep the rabbit hole goes.
— Morpheus
Cheeks to Cheeks philosophy
Directly inspired by Cheek to Cheek, an Award-nominated song written by Irving Berlin in 1935, for the Fred Astaire/Ginger Rogers movie Top Hat. In the movie, Astaire sings the song to Rogers as they dance, cheek to cheek.
The song was later recorded for the album Ella and Louis, a 1956 studio album by Ella Fitzgerald and Louis Armstrong, accompanied by the Oscar Peterson Quartet.
There are many ways to describe what it is like to cook side by side in a collective kitchen, as a metaphor of how to reimagine a genuine joyful way to live together in Society. And yet Cheek to Cheek is the cutest, warmest, kindest of all.
Like a maker space, we can do everything DIY.
Like a ceramic studio, we all contribute in maintaining the space in order for everyone to use it.
Like a (future!) cooperative, it is based on collective ownership and governance, and profits are reinvested internally.
Like a climbing gym, the affordable prices enable access to the space and the equipment, without time pressure.
Like a park, it is about slowing down, contemplating and getting curious or bored if we want it.
Like the neighbourhood bakery, strangers become familiar faces, leading to genuine conversations and friendships we enjoy spontaneously bumping into.
Like a village, we pay attention to each other and the collective dynamics, while respect each other's boundaries.
Like with people we care about, we are curious about each other, supportive and open minded.